Coaching Funnel
Challenge · Approach · Outcome · Deliverables
WORK / RESULTS
The work is shown in context — not as decoration.
Each project card is structured around the challenge, the system built, and the result. Final screenshots and verified metrics are still required.
Authority Website
Challenge · Approach · Outcome · Deliverables
Lead Generation System
Challenge · Approach · Outcome · Deliverables
Sales Page & Email
Challenge · Approach · Outcome · Deliverables
Website Rebuild
Challenge · Approach · Outcome · Deliverables
Funnel Optimisation
Challenge · Approach · Outcome · Deliverables
CASE STUDY TEMPLATE
A credible result needs the full story.
The challenge
What was not working, for whom, and why it mattered.
The approach
What was changed across Attract, Convert, and Follow-Up.
The result
Verified metrics, timeframe, scope, and important context.
The deliverables
The actual pages, sequences, systems, and implementation work.
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