12 years. 1,000+ projects. Every mistake in the book.

The gap between great copy and a system that converts.

I started in digital marketing in 2012, before most people knew what a sales funnel was. I taught myself direct response copywriting from the ground up and began applying it for businesses that needed real results on small budgets.

What I found was a gap that nobody was filling. Copywriters could write. Funnel builders could build. But almost no one could do both — and that gap was where most businesses were losing money.

Over the next decade I worked with coaches, consultants, course creators, agencies, and business owners across the US, UK, Canada, and Australia. Four separate times I built up a team and had to dismantle it. The lesson that finally stuck: build around systems, not people.

Today I run two specialist agencies and work with select clients directly under my own name. This is where strategy, copy, funnel thinking, and direct collaboration come together.